One-on-One Coaching for Sales Negotiation

Posted on 05/18/2016 in Sales Negotiation Skills

How can coaching on sales negotiation help you? Negotiation is a critical part of the sales process yet many sales professionals tend to make several common mistakes during a negotiation, in particular when faced with adversarial tactics.

Here are two common sales negotiation mistakes:

First, when planning for a negotiation one of the most critical steps is to make sure that you prepare and practice your opening position:

  • How much should you request in your initial offer?  
  • What is your walkaway point?  You must know this before the negotiation begins.

Second, how can you respond effectively if the other person uses adversarial negotiation tactics?  Average negotiators become flustered and make concessions when the other person becomes adversarial.  For example, what would you do if the other negotiator says, "You've got to do better than that."?

Coaching can eliminate these common mistakes. Improve your skills and ability to manage your sales negotiations with this Sales Negotiation Coaching package. Research demonstrates that when it comes to sales professionals, nothing influences the bottom line results more than a solid coaching program. Because sales professionals naturally are confident, competitive and self-motivated, they tend to be more invested and engaged in the process of self-improvement. STAR's coaching process provides a two-way conversation and other resources that will help you assess strengths, identify weaknesses, practice new skills, and meet your sales goals.

All STAR coaching packages may be customized. Visit our Selling Essentials, Key Account Management and Custom Coaching packages for more information. Contact us at or 781-934-0900 to inquire about changing this package to suit your needs.