Elevator Speeches
Workshop Description
Elevator speeches are another essential selling skill, especially when you need to make initial sales calls on prospects. Newer salespeople tend to make some common mistakes when giving elevator speeches, so this workshop will teach you how to do it well. This 2-hour workshop highlights practical concepts and guidelines, including two practice activities for two different sales situations that are relevant to your sales role.
Depending on what works best for you, the workshop can be taught in-person or virtually. Peak Selling will also customize the content at no additional cost to include examples that are relevant to your company and industry.
Who Should Attend?
Newer salespeople will learn skills that will become a foundation for their future success. Others in your organization who interact with customers, such as customer service and technical service personnel, will also benefit from this workshop.
Topics and Objectives
1. Definition and Components of Elevator Speeches: We start the workshop by presenting an example of a good Elevator Speech, followed by teaching and discussion on the two main components that should be included in every elevator speech.
2. When to Use Elevator Speeches: You will learn how to prepare elevator speeches for two important sales situations: 1) making initial sales calls on prospects; 2) selling more to existing accounts. Each person will have the opportunity to prepare and give two different elevator speeches and receive feedback from the instructor and other participants. You also will learn other opportunities to use elevator speeches, such as trade shows and the launch of new products.
3. How to Avoid Common Mistakes: You will learn the four most common mistakes that average sellers make when preparing and presenting elevator speeches. We will highlight some practical tips so that you can avoid making these mistakes. Each person will receive a planning form and checklist for future use.